Thread Legal Website
The Thread Legal website redesign project aimed to overhaul the site's outdated aesthetic and functionality to match the enhanced UI/UX of Thread Software's application. The goal was to create a website that not only reflects the software's modern UI but also provides the marketing team with the tools needed for easy content management, optimisation, and growth without relying on external web agencies.
Date
2024-present
Role
Art Direction, Web Design, UX and Leadership
Tools
Figma, Storybook, StoryBlok CMS
— The Challenge
The mismatch between Thread Software's advanced application UI/UX and the outdated design of its website presented a disjointed brand experience. Additionally, the inability of the marketing team to update the website autonomously hindered the site's evolution alongside the business.
— Objective
The redesign sought to harmonize the website with Thread Software's advanced UI/UX, also granting the marketing team independence via a multilingual content management solution.
The Process
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The project kicked off with sprints that covered design exploration and project scoping. This approach allowed for flexible adaptation to insights and feedback throughout the initial stages.
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This stage involved close collaboration with the Thread team to develop website concepts that would set a future-proof standard for the brand. Prototyping and iterative design played crucial roles in visualizing potential outcomes and refining the chosen direction.
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With a design direction approved, attention turned to finalising designs and creating components for the new website. Concurrently, the development team began analysing functionality needs and integrating the design into the Storyblok CMS, ensuring a seamless, user-friendly backend that supports multi-language content and regional adaptations
Concept design for approval
Content and imagery is partially placeholder. Project ongoing
Select Works
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LawConnect
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