RapidPay Website
The primary objective was to introduce RapidPay, a fintech product, to the US market, positioning it as a key player in financial transactions. This involved educating the audience about RapidPay’s unique features tailored for the US and generating leads to support the US sales team. Additionally, the rebranding and website design served as a blueprint for rolling out the new branding across other markets.
Date
2022
Role
Branding, Web Design, Project Management
Tools
XD, Photoshop
— The Challenge
The project faced the dual challenge of establishing RapidPay's brand presence in the competitive US fintech landscape, where it was previously unknown, and engaging a target audience unfamiliar with its offerings. Educating potential users about RapidPay’s unique features while simultaneously generating actionable leads for the sales team required a delicate balance. The website not only had to serve as an educational platform but also effectively convert curious visitors into potential leads, all while laying the groundwork for a scalable global brand identity.
The Process
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Created a refreshed brand identity for RapidPay, incorporating visual elements that appeal to the US market while ensuring scalability for global consistency.
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Designed and developed a user-friendly website, highlighting RapidPay’s US-specific features. Implemented an intuitive navigation structure, engaging content, and clear calls-to-action (CTAs) to educate users and encourage lead generation.
Select Works
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Digital Badges
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