LawConnect Brand Identity

This project encapsulated a holistic approach towards rebranding LawConnect, a legal software provider, alongside creatively leveraging its sponsorship of the super maxi boat, the current Sydney to Hobart winner.

Date
2021-2023

Role
Creative Director

Tools
Adobe Illustrator, Photoshop

The aim was to clearly differentiate its professional services from its adventurous sponsorship, maintaining the brand's integrity throughout.

— Design Outcomes

  • Redesign LawConnect’s brand identity to align with its innovative legal solutions.

  • Develop engaging social media creatives and display ad campaigns that resonate with both B2B and B2C audiences.

  • Design distinctive boat wraps and sails for the super maxi, integrating LawConnect’s branding in a way that complements its status as Sydney to Hobart winner while maintaining a professional image.

Display Ads | S2H Campaign

Select Works

LEAP | Website

LEAP | Employer brand

Thread | Website

Digital Badges

ATI | Website