LawConnect Brand Identity
This project encapsulated a holistic approach towards rebranding LawConnect, a legal software provider, alongside creatively leveraging its sponsorship of the super maxi boat, the current Sydney to Hobart winner.
Date
2021-2023
Role
Creative Director
Tools
Adobe Illustrator, Photoshop
The aim was to clearly differentiate its professional services from its adventurous sponsorship, maintaining the brand's integrity throughout.
— Design Outcomes
Redesign LawConnect’s brand identity to align with its innovative legal solutions.
Develop engaging social media creatives and display ad campaigns that resonate with both B2B and B2C audiences.
Design distinctive boat wraps and sails for the super maxi, integrating LawConnect’s branding in a way that complements its status as Sydney to Hobart winner while maintaining a professional image.
Display Ads | S2H Campaign
Select Works
LEAP | Website
LEAP | Employer brand
Thread | Website
Digital Badges
ATI | Website