At the end of 2018 the ‘fresh new look’ campaign was created for OraVet on behalf of Boehringer Ingelheim. The campaign was strictly directed to wholesale clients to promote the new and improved package design. To engage the customers in a surprising way the initial ideas were around a makeover or ‘fresh new look’. The communication went out in three phases, to which a postcard, EDM and double sided A3 poster were created.