LEAP Employer Brand
This project aimed to establish a distinct employer brand and digital presence for LEAP Legal Software, shifting away from its client-facing brand to better highlight its internal culture. The initiative included developing a new employer narrative, visual direction, and an online space for HR and recruiters.
Date
2023
Role
Art Direction, Web Design, UX and Leadership
Tools
Figma, Storybook, StoryBlok CMS
The main goal was to create a dedicated careers site that embodies the culture, benefits, and values of LEAP, providing a platform for effective communication with potential employees.
The site was developed to support HR and recruitment efforts, offering a localised and engaging user experience for global audiences.
Employer Brand | Global Flyer
Select Works
LEAP | Website
LawConnect
Thread | Website
Digital Badges
ATI | Website