ATI — Mathew Goss

ATI Brand and Website

The initiative was aimed at establishing a comprehensive brand identity and launching the first-ever website for ATI Global, a leader in the LegalTech industry. The project's ambition was to craft an online presence that showcased ATI's innovation, transparency, and authenticity, aligning with its position in the market and enhancing its ability to engage with both direct clients and SaaS product users.

Date
2023

Role
Art Direction, Web Design, UX and Leadership

Tools
Figma, Storybook, StoryBlok CMS

— The Challenge

The primary challenge was building ATI Global's digital footprint from the ground up, as previously, the company had no website. The endeavor required a delicate balance of showcasing the company's technological prowess while maintaining a clear distinction between its professional services and its innovative edge. This effort was pivotal in enabling the company to continue acquiring business and expanding its SaaS offerings.

— Objective

The objective was to craft a compelling brand identity and user-friendly website for ATI Global, emphasizing its innovation in LegalTech. By integrating a StoryBlok CMS component library, we enabled easy content updates by non-technical staff, aiming to boost ATI's business and SaaS acquisitions through an engaging online presence.

View website

The Process

In-depth collaboration with ATI executives and various business units was crucial for understanding the target audience, company goals, and strategic communication needs. This step was foundational in ensuring the brand identity and website accurately embodied ATI Global's mission and market positioning.
Leading the design and prototyping phases, I utilized Figma to conceptualize and iterate on the website's layout, functionality, and visual elements, ensuring these aspects aligned with the envisioned brand identity and user experience goals.
My role extended into the technical realm, working closely with developers to refine CSS, introduce basic animations, and ensure a seamless and responsive user interface. A significant achievement was the integration of a component library into StoryBlok CMS, enhancing content management capabilities for the marketing team.

— Brand Identity

The brand identity revamp for ATI Global was a careful evolution of its original branding, aiming to modernize and accurately reflect the company's standards. The focus was on creating a flexible, responsive identity that would maintain its integrity across various platforms and sizes, ensuring consistency and recognisability in every user interaction.

Outcome & Impact

—

Launched ATI Global's first website, establishing a significant online presence with a fresh brand identity that reflects the company's innovation and leadership in LegalTech.

—

Facilitated enhanced content management through a custom StoryBlok CMS component library, empowering the marketing team to maintain an up-to-date and dynamic web presence.

—

Positioned ATI Global for increased business engagement and SaaS product interest, contributing to the company's growth and market penetration.