Fare Compliance Transport for NSW
Fare compliance on trains and buses was an area of focus during 2018 for Transport For NSW. The approach in addressing the issue involved; digital signage, print, video and online animation. The project was rolled out across 5 phases with each phase addressing similar issues with slight variations to still provide engagement, while consistency across the messaging was key to the success.
Date
2018
Role
Senior Designer
Tools
Adobe Illustrator, Photoshop, Indesign
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LEAP | Website
LEAP | Employer brand
Thread | Website
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ATI | Website