LEAP Dev Website
LEAP Dev website redesign project aimed to revamp and enhance its online presence to more effectively communicate the company's vibrant culture, core values, and the exceptional career development opportunities it offers. The goal was to create a digital platform that stands out in the competitive tech industry, attracting top-tier talent by showcasing LEAP as an innovative and desirable place to work. Through strategic design, brand messaging, and showcasing the real-life experiences of current employees, the project aimed to captivate potential employees.
Date
2020
Role
Branding, Web Design, Project Management, Stakeholder Management
Tools
XD, Photoshop
— The Challenge
The challenge lay in addressing the shortcomings of the previous LEAP Dev website, which failed to clearly communicate the company’s identity and value proposition to potential new hires and stakeholders. The existing site's lack of clarity and appeal did not reflect the dynamic and supportive work environment LEAP provides, making it difficult to compete for talent in the tech industry. The project required a comprehensive approach, including stakeholder alignment, creative design exploration, and effective project management, to transform the website into a compelling and authentic representation of LEAP's culture and career opportunities.
The Process
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Initiated the project by engaging with executive-level stakeholders and the HR team to understand their vision and requirements. Through collaborative workshops and discussions, explored various brand directions and design territories, securing buy-in for the chosen concept. Utilized Adobe XD for creating detailed mockups and prototypes to visualise the new website's look and feel.
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Focused on developing a design that communicates LEAP's culture and values effectively. This involved creating a cohesive visual language and component libraries to ensure brand consistency across the website. The design process was iterative, allowing for feedback and refinements to align with the project's objectives and stakeholders' expectations.
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Directed a professional photo shoot to capture candid images of the office life and the surrounding area, adding a personal touch to the website. These images, alongside crafted brand messaging, were integrated into the final design, providing a genuine glimpse into LEAP's work environment. Worked closely with the development team to ensure the design was accurately implemented, maintaining a seamless user experience that resonates with potential employees and reflects the company's innovative spirit.
Select Works
LEAP | Website
LEAP | Employer brand
LawConnect
Digital Badges
ATI | Website