Initiated the project by engaging with executive-level stakeholders and the HR team to understand their vision and requirements. Through collaborative workshops and discussions, explored various brand directions and design territories, securing buy-in for the chosen concept. Utilized Adobe XD for creating detailed mockups and prototypes to visualise the new website's look and feel.

Focused on developing a design that communicates LEAP's culture and values effectively. This involved creating a cohesive visual language and component libraries to ensure brand consistency across the website. The design process was iterative, allowing for feedback and refinements to align with the project's objectives and stakeholders' expectations.

Directed a professional photo shoot to capture candid images of the office life and the surrounding area, adding a personal touch to the website. These images, alongside crafted brand messaging, were integrated into the final design, providing a genuine glimpse into LEAP's work environment. Worked closely with the development team to ensure the design was accurately implemented, maintaining a seamless user experience that resonates with potential employees and reflects the company's innovative spirit.